Case study in progress!!!
Started 09/2024
Reimagining the GlobalCastMD Website
Timeline: Sep 2024 - Current
Roles: UX Researcher, UX/UI Designer
Tools: Wordpress, Miro, Canva
Expected completion 10/2024
Project Summary
When I was hired, GlobalCastMD’s website wasn’t up to their standards. The website was difficult to navigate, had broken links, and didn’t answer basic client questions. They brought me on to identify website issues and redesign it to be more intuitive and polished.
The Problem
Visitors to the GlobalCastMD website struggle to learn what exactly GlobalCast does and why they need it. There is also added confusion by a second product, the StayCurrent app. Users want a clear explanation of both products and how they will enhance their medical professions.
The Solution
In progress
The Result
In progress
My Design Process
While every project is different, overall I like to follow the design thinking process as outlined by The Nielsen Norman Group. I love this process because it is user-focused and allows for empathy-driven decisions. It is also an iterative process that allows for creative problem solving and continuous improvement.
