Advertising: Chaco Campaign

Prior to studying Human Experience Design, I studied Advertising for a year at Brigham Young University. Here is the campaign that my group and I created to advertise the popular shoe brand, Chaco.

My Role: I was the main graphics designer and creative thinker behind the advertisements. I executed the creative ideas that we discussed as a team. I worked with Illustrator and Procreate to create the ads.

Target Market: Our target market is called “The Beatniks”. They are not afraid to be different and they seek out opportunities to stand out. They never do the conventional thing as they seek to create their own rules and defy expectations.

Strategy Statement: For beatnik millennials, who are boldly unique, Chacos inspires them to discover themselves through their style.